5 Simple Ways To Attract The Right Crowd To Your Event
When you organize anevent whether it’s a seminar, special event, gala dinner, a paid or a non-paying event, you will have an audience in mind.
The whole objective of organizing the event is to get your target audience or the “right crowd” as attendees to
your event. If you don’t get the right audience in, the whole event will be a flop. You might as well not organize it!
Here are the 5 simple ways on how you can attract the right crowd to your event:
1) Define specifically who is your right crowd, or the ideal attendee.
Don’t just say “business owner”, be more specific than that – “business owners that have at least SGD1 million in revenue turnover”. If you are selling comfy, trendy maternity wear to women, and want to organize a fashion show, don’t just say ” young mothers”. Say “young working mothers aged 20 to 35 who are hip, trendy and looking for affordable fashion that are comfortable”
2) Find them – Where are they hanging out?
Once you have define your audience, you must know where they are hanging out in large numbers. Do they belong to a certain trade association? Do they have the same profession? What clubs are they members of? Do they carry a credit card?
Once you know where they are, market directly to them either through joint-ventures with the organization that they belong to or rent /buy the list to send the invitation to the event.
3) Know what publication they read. What media do they tune in to?
Media owners will very gladly tell you who their target market is – just ask for their advertising kit. They will even let you in on the demographic breakdown of their readership/listeners/viewership. Again once you have the right publication, get them to be your Official Publication or do a deal with them to publicise your event.
4) Have the Right Topic/Theme at the event
If you are organizing a seminar, you must have answers to their problems and provide your target attendee with a solution. Whatever you are offering, its got to be of benefit to them. The topic must sell!
If you are organizing a fund raising event or a non-profit event, think of a Cause that you know has a lot of support and that donors want to go.
So go back to your drawing board and ask yourself – What is your Topic/Theme that will attract your target audience to your event?
5) Have a Keynote Speaker / Celebrity / Guest of Honour to grace your event.
Sometimes by having a prominent figure to grace your event can do wonders. The media may want to cover your event – resulting in free publicity for you. The presence of someone prominent can and will elevate the status of the event if he or she fits into your event concept or theme. The person can be a respected figure in your industry, a celebrity author, well-known chef, a politician. Whoever you chose, the person must fit within your event theme and he or she must have a certain standing among the audience that you are targeting or have a large following.
©2009 Maya Kuchit-Desjarlais, Convention Links (S) Pte Ltd
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