Archive for the ‘Event Marketing’ Category:

Here’s 3 Ways To Rake In Revenues for your Event!

1) Charge an admission / registration fees

The most obvious way to earn revenue for your event is to charge admission fees. Sport events  like Marathons, Golf-Tournaments, Triathlons are famous for charging registration fees and they get huge crowds as well. Concerts, drama, plays and of course seminars, conferences have something to offer in terms of entertainment or learning value. If you want to charge for your event – make sure there is something of value that people want

2) Get Sponsors

Sponsors for your event will only work if its an audience that the sponsors want to target and its well-attended. Having said that, getting sponsors is one lucrative way to rake in revenue for your event. And dont just limit to one type of sponsorship, you can get sponsors for everything from title sponsorship for your event to goodybags and even luncheon sponsorships!

3) Back-end product sales/merchandising

If you have a good event branding, you can sell anything from T-shirts, water bottles, towels, stationery, with your event logo that people want to buy. That’s an additional source of revenue for you. Think how some movies sell everything from paper cups to mouse pads with your favourite movie characters on them. Sports events are especially famous for selling their own products like t-shirts, key-chains, sports wear at their own events.

So there you go, 3 ways how you can rake in revenues for your next event. If you would like to learn more on how you can organise your own event systematically and with less stress, register here.

In my workshop on “Successful Event Planning Strategies”, I will share with you a system which will enable you to run any events successfully and show you what the potential pitfalls are to avoid when running your own events. To learn more and register, CLICK HERE now!

©2011 Maya Kuchit-Desjarlais, Convention Links (S) Pte Ltd


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?

You can, as long as you include this complete blurb with it: The EventWhiz(TM), Maya Kuchit-Desjarlais publishes an ezine every 1st Thursday of the month on Creating Events That Work! Our ezines talk about and share practical experiences in running successful events. These bite-sized info, tips & ideas are specially suited for the busy, time-crunched Corporate Executives, Business Owners, Event Officers, Executive Assistants, Administrative Professionals, Marketing & HR practitioners who want to run their own events successfully, hassle-less, stress-free and with more grace & ease! If you’re ready to create successful events, easily AND get the recognition you deserve – get your FREE tips now at www.eventwhiz.com

Visit www.successfuleventplanningstrategies.com


The Brand New Workshop On “Successful Event Planning Strategies” 30th April 2011, Saturday * Singapore

Now you can learn how to run your own event successfully with the tips and key ideas learnt at this workshop (includes important checklists, templates that you can use immediately!):

  • Know the 5 W’s of your event – to make any event successful!
  • 5 important things you need to know at each stage – pre-event, onsite & post-event
  • How to take care of all those details – its not as difficult as you’d think!
  • Determine your plan of action through effective event time line
  • 6 “Hot” tips to working with your vendors
  • How to envision your event and pull everything together
  • How to choose your venue and negotiate with them!
  • How to get the right people working for you!
  • ..and many more…

Don’t miss this! Register Today!

Archive for the ‘Event Marketing’ Category:

Hey there,

From what I gleaned from the media recently, a lot of activities are happening in Sentosa. What with the opening of Resort World to the public in phases and Sentosa itself  busy preparing themselves for the “competition”  when RW opens fully.

There are also signs that the economy is picking up – in Singapore especially with the property prices heading north for both the private and government housing. Its definitely good news  for us event planners as clients are setting aside budget once again for staff events, incentive trips, etc.

I received a call the other day from a client who is puzzled why the booth that she spent so much  on at a road-show in a mall,  was not doing too well in terms of getting leads. The
crowd was there she said, but no one wants to go near their booth. She was promoting financial services and products. She was handling everything herself – from booking  of the venue to dealing with the booth, setting up the furniture and even handing out the flyers. Needless to say, she and her team were exhausted even before the roadshow begin!

She never thought that a simple roadshow would take up too much work – she asked if my team can handle her next roadshow for her next time! I told her that she needs something at the booth to attract the crowd.  She said, there was no music, no displays on what they are selling, no emcee to call out to the crowd, nothing. Her reason – she never thought of all that and thought it would be simple. Nothing can be further from the truth.

Hence today’s article is about how to attract the crowd to your booth if you are involved in a roadshow or
exhibition in the future!

To Your Success!
Maya Kuchit-Desjarlais
The “EventWhiz(TM)

10 Tips To Attract More Crowd To Your Booth!

Just because you have a booth in an exhibition or doing a road-show in a mall to promote your products or services, doesn’t mean that the crowd will come rushing by. Its not as simple as hiring a space, filing the area with table/chairs and getting your people to hand over flyers to the crowd. More often than not, if you do not have a strategy to attract the crowd to your booth – you may end up being disappointed or worst, wasting your money and time!

The 10 tips below were takened off the ISE (International Sportsmen Exposition) website and though the website deals with hunting, fishing, etc in the USA, the ideas behind it is relevant for ANY type of exhibition or road-shows that you may be doing in the future. I happened to stumble upon this and thought its great to share. I have added my comments in italics.

  1. Create An Open Atmosphere. Eliminate all physical and psychological barriers to your booth by making it open and inviting. Move the furniture to the back and sides to create room for attendees to easily enter your booth. That’ll lead to discussion and sales. People should be able to enter your booth from all corners -especially if its an “island” booth and not be “blocked” by any furniture
  2. Improve Your Lighting. Any booth will attract attention if it is well lit. The human eye is naturally attracted to bright lights. Be the brightest light on your block and attendees will gather like moths to a porch light. I will go further and add music or hire a DJ/Emcee combo to attract the crowd to your booth
  3. Color Your World. Bright colors are pleasing to our eyes and exciting to our brains. Bright, rich colors presented in high contrast attract visitors to your booth. But be aware of the mood you put people in with the colors you use. I am a great advocate of colours that can enhance the moods.Green=Nature
    Blue=Serenity
    Red=Excitement
    White=Purity
    Yellow=Optimism
    Black=authority
  4. Use the Soft Touch. Upgrade to quality carpet and padding. Your feet, your staff and your booth visitors will thank you. The soft feel underfoot gives the impression of quality and class. Match booth carpet color to the aisle carpet to eliminate any physical barrier to your booth. The carpet also serves as a “territory marking” as to where your booth area is so the customers will know where to go and especially if its brightly coloured.
  5. Make Something Move. Provide movement to attract attendees’ attention and in turn their bodies to your booth. If you are selling a product, try to involve it in some booth demonstration. The idea is to also allow for audience’s participation. Give free head & shoulder massages OR rent a candy-floss or pop-corn machine and give free pop-corn/candy floss away (if parents are your target audience). The kids will get their parents to the booth for sure! While waiting for them get their pop-corn or candy floss, get the parents to fill up a survey or give you their contact details, and slowly invite them in for a further discussion if they agree.
  6. Personalize Your Exhibit. Your exhibit doesn’t have to be all work and no play. Put a table lamp in your booth, lay down an area rug, use props (holiday, seasons, sports or recreational), or decorate with items you plan to give to key clients – all to attract attention and initiate conversation. Another good idea would be to have a “mini Wheel of Fortune” or for them to have an “instant draw” – people love getting something for free! And for a chance to participate, get their contacts 🙂
  7. Great Photos Work. Your pictures should relate to the audience you want to attract! Put guest names as captions under their pictures and get their permission to use them as references. I am great advocate of pop-up banners that are professionally done, which shows what you are selling/promoting. People would want to know what you are promoting before entering the booth and they will not ask.
  8. Invent a Dress Code. Don’t make the attendee search for your staff. Have your own branded attire made so that everyone has “your” look. This could be a jacket, vest, shirt, hat, etc. This identification will instantly let the attendee know who to approach in your booth or elsewhere on the floor. Other than a dress code for your staff, make sure they are neatly dressed if the occassion calls for it, and that they made the effort to look professional at all times.
  9. Stay In Touch, Get In Touch. How we communicate is changing. Stay in touch and reach out by using the tools your current and potential customers are using: websites, blogging, e-mail blasts, search-engine campaigns, text messaging, PDA downloads. When you get their contacts, ask them if they would like to receive your monthly newsletters – as a way to keep in touch with them.
  10. Staff Your Booth With the Best. Nothing will increase your ROI like choosing the right people to staff your booth. If it can’t be you, only send your best, happiest, and most outgoing staff – no matter what their position within the company. You need people willing and able to initiate conversation with anyone, answer questions about your product, and record lead information. I cannot emphasize this enough. Sometimes the right person for the job can make all the difference! Get someone who is a “people-person” to man your booth.

So there you go! 10 tips that will make your booth more attractive.. The good people at ISE has this to add :

If the idea of implementing all 10 steps seems daunting, take it slow. Try out a few ideas to see how they work with your product and within your industry. Whatever you do, have fun and be comfortable with your exhibit, your marketing plan, and your staff. Your confidence and faith in your decisions will make a difference with your staff and potential customer.

Good luck!

©2010 Maya Kuchit-Desjarlais, Convention Links (S) Pte Ltd


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?

You can, as long as you include this complete blurb with it: The EventWhiz(TM), Maya Kuchit-Desjarlais publishes an ezine every 1st Thursday of the month on Creating Events That Work! Our ezines talk about and share practical experiences in running successful events. These bite-sized info, tips & ideas are specially suited for the busy, time-crunched Corporate Executives, Business Owners, Event Officers, Executive Assistants, Administrative Professionals, Marketing & HR practitioners who want to run their own events successfully, hassle-less, stress-free and with more grace & ease! If you’re ready to create successful events, easily AND get the recognition you deserve – get your FREE tips now atwww.eventwhiz.com

Visit www.successfuleventplanningstrategies.com


Have Your Next Meeting @ Hong Kong Disneyland!

Talk about Chinese New Year AND unique experiences! Having just been to Hong Kong Disneyland –  did you know that you can have your meetings and teambuilding activities at the famous Hong Kong Disneyland Hotel? They have  magnificent ballrooms with huge, sprawling space and beautiful sea views. Your team will be captivated and trust me its not just for kids.

Want to show your appreciation to your staff, clients or management team?

Have your meetings at Hong Kong Disneyland Hotel! Click here and watch the video.

If you would like us to manage your events
and meetings for you, please email us.

Archive for the ‘Event Marketing’ Category:

5 Tips To Get More Butts To Your Launch Party!

Your client wants you to handle the launch party of a brand new website. Its pretty new in the market and no one has heard of it. There is no existing database of any users to say the least.

You are to plan the whole execution of the launch party and you are supposed to get new users to the site by inviting potential users to the party.

So where do you start and who do you invite?

Add on to the fact that the client did not  even give you ample time to plan everything – how does 6
weeks starting from scratch from now to the party date sound to you?

Good thing you are subscribed to this ezine coz you can simply read on 🙂

1) Database! Database! Database!

When you are marketing for any event, remember that database is key. Decide how you are going to reach them? Online Marketing? Via email? Offline marketing? Via tele-call and faxes?

The best way to get responses to an event I feel, is always via direct marketing – it is after all an invitation to your guests and  you need them to RSVP fast.

In this event,  because this is a new website launch – we went 100% the online marketing route.

We set up an e-invitation complete with an

online RSVP and auto-replies. We send our invites mainly through our own email list as well as an email list that we rent based on the profile that we wanted.

We also set up a Facebook Fanpage of the event and send out invitation via our Facebook friends’ list as well as Facebook Ads. AND we made use of the blogger’s advertorial route to promote this event to their readers.

Needless to say, for the first 3 weeks, we did nothing but promote the event to as many avenues as
possible.

2) Make It EASY For Guests To RSVP for your event

The first thing we did before anything else  was to get our e-invitation RIGHT.  We spent several days to  create the e-invitation flyer, created the online RSVP page, got the relevant auto-reply working, created a “refer-a-friend” page  so
that they can refer friends to the party. Everything was made as easy as possible for guests to register.

Also, we did not ask for too many details  on the registration  or RSVP page – only full name, contact and email address were compulsory. We had to add in the birthdate as the party was going to be held at a club and only 18 years and above are allowed in. But that was about it.

Needless to say, once we blasted out to our first batch of database, we received 10 RSVPs almost immediately after.

3) Ensure Exclusivity

Although this a free-for-all to any guests who wants to come to the party, we made sure that guests has to RSVP and only “Confirmed” guests are allowed entry.  Guests must receive a “confirmation email” which serves as a “entry ticket” to the party.

This serves 2 purposes:

a) not everyone is allowed into the party, so it is “exclusive”, “invitation-only” party

b) gives us, the organisers control as to who can be allowed in, in case of overbooking – the venue after all has a limited seating capacity.

By so doing, we get more than our expected RSVPs simply because people just want to get into an “invitation-only” event. Especially when its free!

4) Gives Incentives for Guests To Come To The Party Early!

If there is only ONE thing that you take away from reading these tips, its this – give incentives for the Early birds. It saves you a hassle of worry about guests not showing up at the event as they stroll in late.

PLUS, you will even get a queue of people all waiting to get in!

Be creative in your offering and you will definitely get a lot of people waiting to get in!

5) Remind The Guests About The Party Repeatedly and Mercilessly

Once they have RSVPed to your party, remember to send them a confirmation email, call them to ensure that they are REALLY coming, SMS them and remind them to come to the party.

You cannot over do this enough. Even with all these measures in place, we still get guests telling us they forgot about the party!

Remember, unless you give them something of value – be it in terms of entertainment, free drinks& food, gifts – people are just too lazy to go anywhere these days.

So remember, hound them repeatedly once they RSVPed, to ensure that they go to your party 🙂

So there you go! 5 simple tips that you can use for your next launch party!

©2009 Maya Kuchit-Desjarlais, Convention Links (S) Pte Ltd


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?

You can, as long as you include this complete blurb with it: The EventWhiz(TM), Maya Kuchit-Desjarlais publishes an ezine every 1st Thursday of the month on Creating Events That Work! Our ezines talk about and share practical experiences in running successful events. These bite-sized info, tips & ideas are specially suited for the busy, time-crunched Corporate Executives, Business Owners, Event Officers, Executive Assistants, Administrative Professionals, Marketing & HR practitioners who want to run their own events successfully, hassle-less, stress-free and with more grace & ease! If you’re ready to create successful events, easily AND get the recognition you deserve – get your FREE tips now atwww.eventwhiz.com

Visit www.successfuleventplanningstrategies.com


The Amanpuri, Phuket – your next meeting venue!

The Aman Resorts, the name conjures up images of romance, exclusivity and unique experiences.

Check out how you can be spoilt totally, by having your meetings in the luxurious surroundings of Amanpuri Phuket –  ideal for small intimate groups of 10 to 50 guests.

Want to show your appreciation to your clients or management team?

Have your meetings at The Amanpuri

If you would like us to manage your events and meetings for you, please email us.

Archive for the ‘Event Marketing’ Category:

5 Simple Ways To Attract The Right Crowd To Your Event

When you organize anevent whether it’s a seminar, special event, gala dinner, a paid or a non-paying event, you will have an audience in mind.

The whole objective of organizing the event is to get your target audience or the “right crowd” as attendees to
your event. If you don’t get the right audience in, the whole event will be a flop. You might as well not organize it!

Here are the 5 simple ways on how you can attract the right crowd to your event:


1) Define specifically who is your right crowd, or the ideal attendee.

Don’t just say “business owner”, be more specific than that – “business owners that have at least SGD1 million in revenue turnover”. If you are selling comfy, trendy maternity wear to women, and want to organize a fashion show, don’t just say ” young mothers”. Say “young working mothers aged 20 to 35 who are hip, trendy and looking for affordable fashion that are comfortable”


2) Find them – Where are they hanging out?

Once you have define your audience, you must know where they are hanging out in large numbers. Do they belong to a certain trade association? Do they have the same profession? What clubs are they members of? Do they carry a credit card?

Once you know where they are, market directly to them either through joint-ventures with the organization that they belong to or rent /buy the list to send the invitation to the event.


3) Know what publication they read. What media do they tune in to?

Media owners will very gladly tell you who their target market is – just ask for their advertising kit. They will even let you in on the demographic breakdown of their readership/listeners/viewership. Again once you have the right publication, get them to be your Official Publication or do a deal with them to publicise your event.


4) Have the Right Topic/Theme at the event

If you are organizing a seminar, you must have answers to their problems and provide your target attendee with a solution. Whatever you are offering, its got to be of benefit to them. The topic must sell!

If you are organizing a fund raising event or a non-profit event, think of a Cause that you know has a lot of support and that donors want to go.

So go back to your drawing board and ask yourself – What is your Topic/Theme that will attract your target audience to your event?


5) Have a Keynote Speaker / Celebrity / Guest of Honour to grace your event.


Sometimes by having a prominent figure to grace your event can do wonders. The media may want to cover your event – resulting in free publicity for you. The presence of someone prominent can and will elevate the status of the event if he or she fits into your event concept or theme. The person can be a respected figure in your industry, a celebrity author, well-known chef, a politician. Whoever you chose, the person must fit within your event theme and he or she must have a certain standing among the audience that you are targeting or have a large following.


©2009 Maya Kuchit-Desjarlais, Convention Links (S) Pte Ltd


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?

You can, as long as you include this complete blurb with it: The EventWhiz(TM), Maya Kuchit-Desjarlais publishes an ezine every 1st Thursday of the month on Creating Events That Work! Our ezines talk about and share practical experiences in running successful events. These bite-sized info, tips & ideas are specially suited for the busy, time-crunched Corporate Executives, Business Owners, Event Officers, Executive Assistants, Administrative Professionals, Marketing & HR practitioners who want to run their own events successfully, hassle-less, stress-free and with more grace & ease! If you’re ready to create successful events, easily AND get the recognition you deserve – get your FREE tips now atwww.eventwhiz.com

Visit www.successfuleventplanningstrategies.com


 

The Amanjiwo, Java Central, Indonesia

The Aman Resorts, the name conjures up images of romance, exclusivity and unique experiences.

Want to show your appreciation to your clients or management team? Have your meetings at The Amanjiwo.

Or simply grab your partner and head there to celebrate the Waisak ceremony with a 5-day spiritual retreat.

Check out these Specials Today!

If you would like us to manage your events and meetings for you, please email us.

Copyright @ 2012-2013 Convention Links (S) Pte Ltd ~ All Rights Reserved.

Singapore Office: 60 Kaki Bukit Place #07-04 Eunos Techpark S (415979) Tel: (65) 6741 8323 Fax: (65) 6722 4216

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